It can be satisfying to note any sign of performance on social media, especially with the use of Sharedcount that gives you accurate reports on your social media activity share metrics.
Every digital marketer and site owner should every so frequently conduct an audit for all their social media platforms to measure effectiveness in representing the brand and draw traffic to the website, which is why technology has provided for users with social media tools to make the experience easier and more manageable.
Knowing that social media can be overwhelming especially for a very active and busy business, there are a couple of tools you should consider for your social media experience:
For both users handling multiple accounts and agencies that handling hundreds of them, HootSuite makes it easy. This tool makes it tremendously easy to add accounts, to schedule posts across all major platforms and add account managers.
Such a tool as this can save you a huge amount of time and increase the effectiveness and productivity for your business as your follow your social media plan.
The better news is, it is a free plan and can do you more good than bad.
The buffer tool allows you to schedule, customize and manage social media posts across all of the most widely used social media channels, which means you can individually tailor each post for all of the different platforms it gets posted to.
This tool also shares your content at the best possible times throughout the day uniquely for different platforms and tracks your post links so that you can see what content gets the most traction over the others.
Whenever you add a post to Buffer you choose which network or networks you want to post it to, whether to a page, a group, or profile, and the post gets added to each network’s queue.
With social media, of course, there are too many applications you use that require a password. Every business account you have on social media should be password protected to keep your account safe from hackers, who are becoming a major challenge today.
However, how often do you remember the password you created for the different account? Considering the fact that you should not use the same password for everything, yet with so little time at your disposal, it is sometimes all too easy to cut some corners when it comes to security.
LastPass allows you to have top security across all your social networks and never have to remember more than one password. Your email account’s password is arguably the most important of all- since if a hacker were to gain access to your email account they can potentially reset the password for all your accounts, so above everything else, make sure the password you use for your most active sites are complex and hard to hack through.
Once you have installed LastPass in your device, to take the time and change all your passwords to more secure ones.
Google Analytics is the one tool that manages your website, but in this case, social media too.
The data gathered from the analytics report of this tool can shed light on your efforts on the social media platforms that are driving traffic and conversions to your site.
Google Analytics provides answers on what went wrong with your social media thus your results. If you are doing something right, you will better be able to understand that from the analytics report so that you can further emphasize these areas.
Additionally, Google Analytics is a free tool that will do more for your website and social media, simply by telling you how many actual visitors you have, and whether or not your social media efforts are paying off.
This tool is gaining a lot of attention among businesses, not because it is a free tool, but because it makes Twitter manageable for users.
The TweetDeck is a multi-columned layout that makes it easy to follow through with several conversations simultaneously and scheduling content swiftly.
Twitter is among the fast-changing and growing platforms, and usually, especially for new users, can strike as complex, but this tool makes it easily doable and enjoyable for businesses.
This tool is simply a social management tool. It conveniently allows you, together with your team members, to monitor customers’ social media mentions and activities as regards your business.
The tool is also important for monitoring brand advocates and schedule content in advance. Not forgetting, you can use the Sprout social reporting tools to inform future strategies for your social media messages to streamline real-time communication.
What are you trying to achieve? You need to ask that question before you start looking for the social media tools that are going to suit you, because, even the best tools in the market can be a waste of time if they do not complement your overall goal.