Digital marketers are in high demand. In fact, the demand has doubled from 2011 to 2016. Digital marketing is an industry that is constantly evolving, so it’s no surprise that both large and small companies seek people with potential to get the job done. These days, most employers don’t limit their search for new marketers to only those with marketing degrees because of the way digital marketing works. So, even if you took up a non-marketing course when you were in college or university, you can still be a digital marketer if you have the skills.
Chicago is one of the largest cities in the US, which means that there is no shortage of companies that need digital marketers, as stated by webmarketing123.com. Here are Chicago’s most in-demand digital marketing jobs:
Digital Marketing Manager
Digital marketing managers understand the importance of data and measurement. They need to be skilled communicators, help their people acquire a stream of leads, and nurture those leads until they convert to sales. They should be able to help build a campaign and be comfortable with marketing automatons. They should also be able to come up with relevant reports to track campaigns and their success or failure. The role will also require them to oversee sales presentations for clients.
Having good analytical skills and providing solutions are qualifications you need to have in order to be a digital marketing manager. If you have these skills, this job is suited for you.
Digital Marketing Analyst
Analysts analyze and interpret data using online tools. They provide clients with actionable insights that are engaging and clear. They need to have excellent organizational skills because the job could be overwhelming. Being an analyst requires you learn and acquire skills continuously because the industry is constantly evolving. This job also requires you to have a ton of patience and the skills to handle requests and challenges.
The job of an outreach specialist is crucial to the success of a campaign. Outreach specialists plan and conceptualize the process of a campaign, and they secure authoritative and relevant links that point back to the campaign. They are also responsible for outreach emails and following up on leads.
Being an outreach specialist allows you to be creative. You have to come up with ideas and think of ways on how to make it work. This job requires excellent research skills, top-notch communication skills, and the drive to push a campaign to succeed.
Marketing specialists are responsible for the execution of a campaign for services and products. It is their job to ensure that the relationship and goals between the client and the team are in aligned. If you want to be a marketing specialist, you have to be resourceful, a self-starter, proactive, and a go-getter. Slacking off will not make you successful, so you need to hustle every day.
What skills do you need to have a digital marketing job?
As said earlier, a marketing-related degree is not a requirement to acquire a digital marketing job. This is because most strategies that are being used today in digital marketing are not being taught in schools yet. Take, for example, social media marketing. Strategies on social media constantly evolve as the algorithm is always being improved. Courses in the university cannot keep up with this.
However, it doesn’t mean you don’t need to have skills at all. Here are some basic skills that you need to gain if you want to get a digital marketing job:
- Email marketing. When businesses want to engage or introduce a product to customers without spending a fortune, they do email marketing. So, you need to understand the metrics such as bounce rates and click-throughs.
- Search engine optimization (SEO). Everybody in the digital marketing industry needs to have a firm grasp of SEO because it greatly affects traffic and sales of a website.
- Content writing. If you want to convert traffic into sales, you need content that is engaging and provides value to your target audience. Your content needs to be free of errors and is optimized for search engines.
- Search engine marketing (SEM). It’s not enough that you produce creative content and know how to advertise. You also need to know how to build campaigns based on keywords and use tools such as Analytics to gather data.
If you are already adept at digital marketing, you’ll find that you can easily bag a job in this industry in Chicago. However, if you’re not and you’re contemplating whether you should try your hand at digital marketing, you definitely should. Digital marketing is not rocket science. You can learn all the tricks in just a few months with patience and dedication.